LinkedIn is a great platform to share insightful content to reach professionals. Be it blogs or case study, you can count on LinkedIn to reach right audience and gain engagement. Using SchedulePress, (previously known as WP Scheduled Posts) you can automatically publish WordPress post to LinkedIn account.
LinkedIn users are professionals, they are always on the lookout for new big ideas and insightful content. So make sure your content offers something new or something of real value, otherwise, you might end up creating a negative image among the global professionals.
However, LinkedIn is quite different from the other social networking platforms as it puts focus on professionals only. Back in 2011, there were around 640 million professionals worldwide, and at that time LinkedIn had over 135 million users.
Despite focused on professionals, it offers features that are common in other Social Media platforms. You can post updates, comment on content, react to posts and send connection requests to other people like you would do on Facebook. Your profile on LinkedIn works as a digital resume for you. It displays your work experience, your education, achievement, accomplishments, and recommendations.
Professionals know what to look for in a product, they don't keep irrational expectations and most importantly they are willing to spend money. LinkedIn users are more likely on the lookout for new breakthroughs, new productivity hacks, new big ideas. If you do marketing the right way you can reach and even create a completely new user-base.
Business Growth With LinkedIn
LinkedIn is a great place to attract other businesses as we already mentioned. You can initiate B2B links via sharing what your company is doing, what are your future plans and in that process create links for collaboration. LinkedIn is known as the most popular social networking site for professionals. In fact, 46% percent of the social media traffic to B2B company sites is from LinkedIn. If you are thinking whether or not you should start sharing content on LinkedIn, know that 3 million LinkedIn users share content every week on the platform.
Should I Share WordPress Post to LinkedIn?
Now there are multiple benefits of sharing your WordPress post to LinkedIn. The first benefit is readers can easily land on your WordPress website using the link that comes with the shared post. Every post you share on your LinkedIn profile will give your users a link to land on the posting page on your WordPress website. Once they are there, they can easily navigate back and forth between your other website pages.
The second benefit of sharing your WordPress post to LinkedIn is your users can react to your post. However, the reaction emojis on LinkedIn is different than Facebook's. It offers five reaction options- Like, Celebrate, Love, Insightful and Curious. Moreover, LinkedIn users can also share your shred posts with other LinkedIn users without having to leave the platform. Most importantly, it also gives the option of following interactions on a LinkedIn post. Once your users follow a post, they will receive a notification every time anyone leaves a react and comment.
Now that you know how important it is to share your WordPress post to LinkedIn and its benefits you need a tool that will help you do that. But before that, you should know when you should schedule your LinkedIn posts, by when I mean at what point of your editorial task should you accommodate schedule your posts for LinkedIn. The standard practice is scheduling for social share at the time of setting a publishing time for your WordPress post. And like we said in the introduction if you are using SchedulePress you can schedule social share for Linked as well as other social media platforms i.e. Facebook, Twitter, and Pinterest.
How to Automatically Publish WordPress Post To LinkedIn
After you have installed and activated SchedulePress on your WordPress website you will have to connect your LinkedIn account with SchedulePress. To do this, you need to collect your LinkedIn API keys, which you can do by following our step-by-step guide here. After retrieving your LinkedIn API keys, head over to SchedulePress–> Settings and click on the ‘Social Profiles' tab. Toggle to enable sharing on LinkedIn and insert your API keys.
Next, you have the option to customize your social share template for sharing your WordPress post to LinkedIn. You can choose how your shared posts will appear, choose whether to display categories as tags and even control the maximum character limit. To do this, you have to click on the ‘Social Templates' tab from your SchedulePress settings page and configure the options under ‘LinkedIn Status Settings' as shown below,
When you are done, save your changes. You will now be able to share your WordPress post to LinkedIn by going into the editor and clicking on the ‘Share Now' button under ‘Social Share Settings'.
This is how you can use SchedulePress to easily share your WordPress content on LinkedIn in a matter of minutes. Make sure to try this complete solution for managing your WordPress content and share your feedback with us; we'd love to hear from you and make your experience with SchedulePress even better.