LinkedIn is a great platform to share insightful content to reach professionals. Be it blogs or case study, you can count on LinkedIn to reach right audience and gain engagement. Using WP Scheduled Posts, you can automatically publish WordPress post To LinkedIn account.
LinkedIn users are professionals, they are always on the lookout for new big ideas and insightful content. So make sure your content offers something new or something of real value, otherwise, you might end up creating a negative image among the global professionals.
However, LinkedIn is quite different from the other social networking platforms as it puts focus on professionals only. Back in 2011, there were around 640 million professionals worldwide, and at that time LinkedIn had over 135 million users.
Despite focused on professionals, it offers features that are common in other Social Media platforms. You can post updates, comment on content, react to posts and send connection requests to other people like you would do on Facebook. Your profile on LinkedIn works as a digital resume for you. It displays your work experience, your education, achievement, accomplishments, and recommendations.
Professionals know what to look for in a product, they don't keep irrational expectations and most importantly they are willing to spend money. LinkedIn users are more likely on the lookout for new breakthroughs, new productivity hacks, new big ideas. If you do marketing the right way you can reach and even create a completely new user-base.
Business Growth With LinkedIn
LinkedIn is a great place to attract other businesses as we already mentioned. You can initiate B2B links via sharing what your company is doing, what are your future plans and in that process create links for collaboration. LinkedIn is known as the most popular social networking site for professionals. In fact, 46% percent of the social media traffic to B2B company sites is from LinkedIn. If you are thinking whether or not you should start sharing content on LinkedIn, know that 3 million LinkedIn users share content every week on the platform.
Should I Share WordPress Posts to LinkedIn?
Now there are multiple benefits of sharing your WordPress posts to LinkedIn. The first benefit is readers can easily land on your WordPress Website using the link that comes with the shared post. Every post you share on your LinkedIn profile will give your users a link to land on the posting page on your WordPress Website. Once they are there, they can easily navigate back and forth between your other Website pages.
The second benefit of sharing your WordPress posts to LinkedIn is your users can react to your post. However, the reaction emojis on LinkedIn is different than Facebook's. It offers five reaction options- Like, Celebrate, Love, Insightful and Curious. Moreover, LinkedIn users can also share your shred posts with other LinkedIn users without having to leave the platform. Most importantly, it also gives the option of following interactions on a LinkedIn post. Once your users follow a post, they will receive a notification every time anyone leaves a react and comment.
Now that you know how important it is to share your blog posts on LinkedIn and its benefits you need a tool that will help you do that. But before that, you should know when you should schedule your LinkedIn posts, by when I mean at what point of your editorial task should you accommodate schedule your posts for LinkedIn. The standard practice is scheduling for social share at the time of setting a publishing time for your WordPress post. And like we said in the introduction if you are using WP Scheduled Post you can schedule social share for Linked as well as other social media platforms i.e. Facebook, Twitter, and Pinterest.
How to Automatically Publish WordPress Posts To LinkedIn
After you have installed and activated WP Schedules Posts on your WordPress Website you can configure the LinkedIn Template Settings and place around content parameters the way you want the shared post to appear. You can show your tags and categories as ‘Hashtags' from here.
We have thorough documentation on how you can share your WordPress posts on LinkedIn. Do make sure to check it out and get started sharing your WordPress posts to LinkedIn today.