With one of the biggest holiday seasons coming soon, you need to plan some creative Halloween marketing ideas to boost up sales on your WordPress website. Even with the COVID-19 pandemic, more than 148 million people plan on celebrating Halloween this year. You can rest assured that a majority of these Halloween shoppers will be making purchases online. So, if you want to boost up sales on Halloween, you are going to have to amaze your website visitors with some unique marketing strategies.
The good news is that there are tons of WordPress tools and solutions available that you can use to engage potential buyers and skyrocket your Halloween sales. Let’s dive in and find out more below.
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Scary Stats You Need To Know For Halloween 2020
If you thought that people wouldn’t be going out of their way to spend on Halloween this year, then you need to check out these shocking Halloween stats. According to research by the National Retail Federation, this year Halloween spending is expected to reach a whopping $8.05 billion, with each customer spending up to $92.12 on average. That’s a pretty big number if you ask us!
While plans for Halloween parties, trick-or-treating, and visiting haunted houses have dropped due to the coronavirus outbreak, consumers are still planning to make this year’s Halloween memorable by spending more money on costumes, decorations and food. Out of these consumers, about 30% are planning to shop online for Halloween.
This means that if you have a website for your business, then you should definitely buckle down and come up with some clever Halloween marketing ideas to boost up sales this year.
Create A Killer Halloween Landing Page With Ready Templates
If you have a WordPress website, then you are probably already aware of special Halloween themes for WordPress. But why bother customizing a whole theme for Halloween when you can create a Halloween landing page with a single click? By using ready Elementor templates, you can instantly add a killer Halloween landing page to your WordPress website.
Elementor is one of the most popular WordPress page builders to create stunning web pages. You won’t have to bother messing with codes; just insert any Halloween page template for Elementor into your WordPress website, add your own content and you are good to go.
Wondering which ready Elementor templates you can use for creating your Halloween landing page? We’ve got you covered. You can try this amazing Halloween Party template pack for Elementor from Templately to create your Halloween page with a single click.
This amazing template pack features three different styles of Halloween landing pages. Each of these landing page templates come with the traditional Halloween colors, spooky illustrations, and full responsiveness across all devices.
Want to find out how you can use this Halloween template pack from Templately? Then check out this tutorial.
Watch The Video Tutorial
Promote Your Halloween Campaigns With Optin Popups
Have you ever visited a website and seen a small, beautiful popup banner at the top of the page? These banners are called optin popups, and they can help you to boost up sales easily. How does it work? It’s simple. When you add optin popups to your WordPress site, your site visitors will see the popup no matter which page they browse. If you make these optin popups sticky, then they will move when your site visitor scrolls down your page.
This way, if you share a special Halloween sales promotion or discount offer on your optin popup, your site visitors will be seeing it constantly whenever they browse your website. It will create a sense of urgency in them to make a purchase. So, by using these optin popups as your Halloween marketing idea, you can easily boost up sales on your WordPress website.
There are many powerful WordPress tools that can help you create stunning optin popups and customize them for Halloween. For example, with NotificationX, you can instantly design stunning WordPress notification bars and add them anywhere on your website. You can also style it beautifully to give it a spooky Halloween touch.
To help create a stronger sense of urgency in your potential customers, NotificationX lets you add a countdown timer to your WordPress top bar. This clever strategy is actually known as FOMO marketing (Fear Of Missing Out). It works by making your potential customers feel like they will miss out on a great opportunity if they don’t make a purchase quickly. Find out more about his clever growth hack to create successful marketing campaigns here .
Boost Up Sales With A Terrific Email Marketing Campaign
Never underestimate the power of email marketing campaigns to boost up sales. According to HubSpot, more than 80% of business professionals believe that email marketing increases their customer retention. So if you are looking for effective Halloween marketing ideas to boost up sales, then you should plan and prepare your email marketing campaign.
For ideas and inspiration, check out some of these free Halloween email templates from Moosend.
Hype Up Your Customers For Halloween With Social Proof
It’s human nature to follow what others are doing. So if you want to boost up sales on Halloween, you can use social proof by showing attractive notification alerts every time a customer purchases any Halloween products from you.
With NotificationX, you can create attractive notifications for many different WordPress eCommerce platforms. For example, you can use NotifcationX to display WooCommerce review popups for your Halloween products. When your site visitors see these review teasers, they will also feel encouraged to purchase your products.
This way, you can use social proof as your Halloween marketing idea to boost up sales on your WordPress website.
Amaze Site Visitors With Stunning Halloween Optin Form
Popup optin messages are a great way to instantly grab your visitors’ attention. According to research by Sumo, optin forms can have a whooping 9.8% conversion rate for your website. This Halloween, make sure to create stunning, festive and spooky popup optins to announce special discounts and sales promotions on your website.
If you are a fan of the pagebuilder Elementor, you can instantly design beautiful Halloween themed optin forms without any coding with the help of Elementor Pop Up Builder. You can even set your own conditions to decide when your pop up optin should be triggered.
Add Halloween Effects To Your Entire WordPress Website
Want to go a step further with your Halloween marketing ideas? Why not go all out and add Halloween effects to your entire WordPress website!? With tools like Halloween Panda, you can add Halloween effects like bats, pumpkins and more on every page of your website.
You can add jack-o'-lanterns in your header and footer areas, use horror fonts, and even create creepy Halloween themed popups for your website with Halloween Panda. You can even animate these Halloween popups to make your website more dynamic and interactive.
Another cool feature that comes with Halloween Panda is the option to enable or disable ‘monster fall’. This adds a snow-fall effect to your website. But instead of snow, you can choose bats or pumpkins for Halloween! Cool, isn't it?
Giveaway Halloween Treats With Viral Social Media Campaign
Don’t forget to add social media on your list of Halloween marketing ideas to boost up sales this year. With nearly 3.8 billion people actively using social media platforms, sharing your Halloween spirit on social networks can be a great way to get more traffic to your website and boost up sales.
There are tons of ways you can do this. For example, you can host a giveaway on social media platforms by using tools like KingSumo. With this tool, you can plan and manage Halloween special giveaways. You can adjust the settings so that if a participant wants to increase their chances of winning, they can click on a link to follow your social media account or share news about your giveaway on their social media.
Host Special Online Halloween Events On Your Website
Online Halloween events on your website is a fantastic way to boost up sales and enhance your site visitor’s experience. Lots of businesses, like the confectionery giant Mars Wrigley, use this as their Halloween marketing idea every year.
With tools like WP Optin Wheel, you can boost up sales by offering site visitors a chance to win special prizes by spinning a wheel of fortune. This way, your site visitors will have a unique, enjoyable experience when browsing your website and it will also increase your conversion rates.
For design ideas, check out this “Spin The Wheel” template from EasyPromos.
Give A Creepy Halloween Makeover To Your Products
This may seem obvious, but if you want to participate in the Halloween spirit, you need to offer Halloween related products to your customers too. If you are a clothing retailer, introducing Halloween costumes is definitely a good idea. Research from the National Retail Federation shows that 46% of customers are planning to spend on Halloween costumes.
But what about other businesses? Don’t worry, you can always come up with creative ways to tie Halloween to your products. Here are some tips on how to do this:
- Offer Halloween related accessories such as Halloween stickers and trick-or-treat bags when your customers makes a purchase
- Bundle your best-selling products and offer a special Halloween discount
- Use Halloween themed packaging
So, no matter what kind of business you are running, you can always come up with creative Halloween marketing ideas to add a spooky touch to your products. Just make sure that your ideas are staying true to your brand and your products.
That brings us to the end of our post on Halloween marketing ideas to help you boost up sales on your WordPress website. We hope you find these tips and tricks useful, and wish a spook-tacular Halloween!