There are millions of blogs out there, which means you will have to fight really hard to get users' engagement. There are a couple of ways you can encourage more engagement on WordPress blogs and get your fair share of the traffic and that is via leveraging Social Proof.
But before we dig in, we will like to explain what Social Proof is. Social Proof is credibility and trustworthiness. The most common form of Social Share is Reviews ratings. But you can also generate Social Proof from Social Media Accounts, Comments and Social Shares.
Social Shares is Important 🌟
A great indicator that your blog is doing good is the number of shares it gets on different Social Media Platforms. If your readers are sharing your content you can expect a fair share of traffic from those shared links. That's not all. Although getting more traffic might be the highest priority for some bloggers. But you should know that Social Shares also encourage open arguments. As the friends of your readers read your blog, they might not subscribe to your blog right away, but they might leave a comment. And you only need a good constructive comment to spark debate, which is always a good thing. There are two-fold benefits of this, first as you read through the comments section, you get new ideas for your blogs. And secondly, you get to see the feedback from people who are not a fan of your writing.
There are many WordPress plugins to add a Social Share button. And if you are using Elementor, you can use the native Social Share element to add this Button on your Site. And for advanced case you can use the Social Elements from the Essential Addons bundle.
Influence Your Readers to Make Comments Using Social Proof
Comments are very important. Be it through Social Media Platforms or on your Website, you should always read what your readers are talking about your blog. The first reason for doing so is helping future readers. How exactly?
Well, no one has the answers to a single topic. While writing a blog you might digress as much as you can, which is always a good practice. But you can never cover all the related topics in a single blog. But that shouldn't stop you from publishing your writing. You should publish and anticipate good and constructive criticism from your readers. Some readers might leave a negative comment. Some might leave their own understanding of the topic and some might advise you how you can improve your writing. All of which is good for your future readers. For anyone who reads your blogs from 2 years back, can also read all the comments that have been accumulating for all this time and form a better understanding of what you are trying to say. He/She might even leave a comment themselves. And anyone who visits your website after them will have one more comment to read and form a more enriched understanding of what you are trying to say through your blog.
Now you should not only leave the comments to be displayed on the Blog Pages only. Along with being a good writer you also need to be a good marketer to engage with your viewers. And how do you do that? You can display certain comments on the Homepage of your Website. Or maybe display the total number of comments on a certain blog, so your readers get an idea about the blog others are mostly talking about.
You can easily display comments on your Website Homepage using WordPress plugin- NotificationX. This Social Proof & FOMO Marketing solution lets you display comments on the Homepage of your WordPress Website thus encouraging more engagement on the WordPress Blog.
Before we wrap, here is another tip, don't shy away from long comment threads. You might end up in a long comment thread while replying to criticism of your writing. Don't feel bad, you might get these types of comments more than any other comment. And as you decide to reply to these comments, you might have to write lengthy paragraphs explaining your stand and how your view is superior. We encourage you to do that, regardless of the time it takes you to come back with a good reply. Remember, as you are replying in these long Comment Threads you are actually giving your readers more resources to consume and enhance their understanding of the topic.