EmbedPress offers the easiest way to embed Wistia and Vimeo videos In WordPress site. After YouTube, other platforms such as Vimeo and Wistia offer unique features that help marketers make the best out of their video content. From offering more detailed insight into user activity to offering gated content, Vimeo and Wistia are super popular around the world.
You might be well familiar with YouTube, it is undoubtedly the most popular video-sharing website out there. But there are other video sharing platforms that might be lesser-known but offer great services to users. You might not find viral videos on these platforms but they gold a huge market share.
When talking about such platforms, Wistia and Vimeo are the top contenders for the number one spot for video sharing platforms. All of these three platforms offer video optimization for higher view count, support high video quality, offer a flexible player interface among others.
Wistia is a number one pick for marketers. This platform beats YouTube, Vimeo, and other videos sharing platforms when it comes to metrics and analytics. Marketers can see at what point of the video a user paused, which geographical location they are from, where they click on the site, and so on. There is another reason why marketers like Wistia, it helps its users to grow their email list and generate lead.
Marketers can place CTA pop-ups within the video. Moreover, Wistia also allows users to create gated content, where viewers will have to provide their email list to continue watching the video. YouTube has the same player interface for all videos and accounts, but Wistia lets you customize the color palette of your video player sot hat it resonates with your brand image.
On the other hand, Vimeo is more of a video sharing platform for artists. It encourages high-quality video, and it places no limit on the length of your video and its resolution. Marketers have been using Vimeo for B2B campaigns. If you haven't used Vimeo before thinking of the platform this way, Viemo is LinkedIn and YouTube is more like Facebook.
There is a major difference between Vimeo and YouTube. While Youtube earns a large chunk of its revenue from ad display, Vimeo relies on user subscriptions. This enables them to not having to display annoying ads in between the video.
Embed Wistia and Vimeo Videos In WordPress Site
If you are trying to embed Wistia and Vimeo within your WordPress site, you are in the right place. We will show you how you can embed videos from these two sites without having to look for the embed code, only the video URL is enough.
But first, you need the plugin EmbedPress. This WordPress plugin lets you embed videos, images, posts, audio, maps, charts, Google Drive documents, and all other types of content into your WordPress site with one-click and showcase it beautifully for the visitors. Moreover, this plugin supports WordPress Classic Editor, Gutenberg Editor as well as Elementor Page Builder.
Before we show you how you can use EmbedPress to embed videos let us take a look at one the last thing. Why would you want to embed videos inside WordPress posts? Well it is because videos make your blogs more engaging.
Step #1. Install the EmbedPress plugin
You can search for EmbedPress from your WordPress dashboard or visit WordPress.org. to download EmbedePress. Then log in to your WordPress dashboard and navigate to Plugins>>Add new>>Upload>>Browse the zip downloaded from the previous step.
Then Install EmbedPress, hit the button “Install now” and wait until the installation is done. Then click “Active”, and that’s it. You now have EmbedPress installed on your site.
Step #2 Copy URL of Wistia/Vimeo Videos
To copy the URL of Vimeo video follow the below steps:
- Login/Register to Vimeo.com (optional)
- Browse through the Video directory or use the search box to find your favorite video
- Click on the video you want to embed
- Copy the URL from the address bar on Video View Page
To copy the URL of Wistia video follow the below steps:
- Go to your Wistia.com account.
- Find the video you want to embed, as in the image below:
- Find the URL of the Wistia video, as in the image below.
IMPORTANT: Please make sure that this video is viewable if you are not logged in to Wistia. Try opening another browser and visiting the URL. If your video is set to be “private”, then it can not be shared on your WordPress website.
Step #3 Embed Wistia/Vimeo Videos & Publish
After you have the Vimeo Video URL, you can add it to WordPress.
- Go to your WordPress site.
- Edit a post or page.
- Add your Vimeo Video URL into the content area, with the “Visual” tab enabled.
- You will see a purple background with a “Loading your embed …” message:
- Your URL will automatically be transformed into an embed of your Vimeo Video.
After you have the Wistia video URL, you can add it to WordPress.
- Go to your WordPress site.
- Edit a post or page.
- Click the + icon to add a new block.
- Choose the “Wistia” icon in the “EmbedPress” area.
- Your URL will automatically be transformed into an embed of your Wistia video:
- Publish your WordPress content, and your Wistia video will be embedded for visitors to see, as in the image below:
So there you go. You now know how to embed Wistia and Vimeo videos to your WordPress Website. Do let us know in the comments section below if you have any further queries.
In the meantime did you know along with embedding videos from Wistia and Vimeo, EmbedPress can also be used to embed content from other sources. In fact, you can embed media from over 75 sites using EmbedPress. Starting from Google Maps, Docs, Forms, Sheets, Facebook posts, YouTube, Wistia, Vimeo or Twitch videos, Spotify, Soundcloud, and Mixcloud audio, Imgur, Giphy, and Deviantart images among others.