The holiday shopping season is approaching, and so it’s time to plan your Black Friday marketing campaigns to boost sales on your WordPress website. This is the most exciting and busiest shopping season of the year, especially for online businesses.
In fact, just last year, more than 93.2 million customers shopped online on Black Friday according to data collected by the National Retail Federation.
With the COVID-19 pandemic and the need for social distancing this year, chances are high that more customers will shop online for Black Friday 2020. So grab a pen and a cup of coffee; it’s time to start planning your Black Friday marketing campaigns and break your sales records.
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Black Friday Stats You Need To Know For 2020
Before you can even start planning your Black Friday marketing campaigns, you need to take a look at all the important statistics and data to boost your sales this holiday season in 2020. For instance, according to Adobe Analytics Holiday Forecast 2020, this year holiday sales are expected to reach $189 billion with Black Friday sales expected to reach $10.2 billion.
Moreover, data collected from the 2020 Deloitte Holiday Retail Survey show that 65% of shoppers will be purchasing online to avoid crowds during this holiday shopping season. This is mainly due to the COVID-19 anxiety, which is causing customers to refrain from overcrowded stores and switch to online shopping instead.
For any business owner, this is an incredible opportunity to break your sales record before the end of 2020. With the right Black Friday marketing campaigns, you can boost sales on your WordPress website. Here are some ideas to get you started.
Design A Stunning Black Friday Landing Page
The first step in getting ready for Black Friday is by adding the festive spirit to your website. What better way to do that than by creating a stunning Black Friday landing page? This way, you can get your customers excited for Black Friday while also enhancing their shopping experience on your website. That’s why you should consider creating a special landing page as part of your Black Friday marketing campaign.
If you don’t want to waste time creating a Black Friday page from scratch., then you can use ready WordPress Black Friday templates instead. With these templates you can instantly create an attractive and eye-catching Black Friday page.
The best place to get ready WordPress templates for Black Friday is Templately. This is the ultimate templates cloud for WordPress with over 400+ ready templates and packs. All you have to do is sign up for an account, choose a template that you like and insert it into your site. It’s that easy.
Want to see it in action? Then check out this video tutorial below to find out how to create a Black Friday landing page in WordPress without any coding.
Plan Black Friday Email Marketing Campaigns
It goes without saying that if you want customers to purchase from your store on Black Friday, you need to get the word out. Email marketing is one of the most effective ways to do this. Research from the National Retail Federation says that 39% of customers check emails from businesses to learn about special deals and promotions. You can create special Black Friday marketing campaigns for your email subscribers and let them know about your special offers, promotions and more.
There are several ways you can plan your Black Friday email marketing campaigns. Hubspot has some amazing tips for email success in this article. Here are a few of them.
✔️ Research interesting subject lines and preview text
✔️ Use simple and friendly messages
✔️ Give special offers to your best subscribers
Boost Sales With Social Proof Marketing
Social proof marketing is a proven strategy that can help you boost Black Friday sales. By showing site visitors that other people are purchasing or reviewing your products, or recommending them, you can encourage new potential customers to make a purchase as well.
There are many ways you can leverage social proof to get more sales on your WordPresss website. The easiest and fastest way to do this is by using NotificationX. This is one of the most powerful social proof marketing solutions for WordPress and is trusted by more than 10,000 businesses.
With NotificationX, you can create eye-catching popups or notification alerts whenever somebody makes a purchase from your store, leaves a review for your products, comments on your posts or for any other activities. You can then display these alerts anywhere on your website and thus encourage site visitors to purchase your products too. By doing this, you can use social proof to create successful marketing campaigns with NotificationX.
Offer Exclusive Discounts To Your Subscribers
Remember how we mentioned that email marketing should be on your list of strategies to boost Black Friday sales? Well, during this shopping season, you have an opportunity to grow your emailing subscribers list. You can offer exclusive discounts to site visitors for subscribing to your mailing list. This way, you can get more sales for Black Friday and also grow your email subscribers.
To create urgency, you can use social proof marketing strategy as mentioned earlier and also limit the offer to the first 50 or 100 new subscribers. You can use NotificationX to create stunning alerts whenever someone subscribes to your mailing list. This will push your site visitors to quickly subscribe and avail the offer before it runs out.
If you want, you can check out our guide on how to improve email marketing strategy with social proof to understand how it works and use this strategy for your business.
Promote Your Black Friday Offers On Social Media
Besides using email marketing campaigns, you also need to promote your Black Friday offers on social media platforms. Use catchy hashtags or create hype by hosting on giveaways and other contests on your social media accounts. You can even create a shop on Instagram so that your Instagram followers can instantly make purchases from within the app. Opening your Instagram shop is free and easy to do, but you need to do it in advance as it will be submitted for review which could take a few days.
Create Product Bundles For Black Friday Sales
Product bundles are a great way to sell more on Black Friday. When planning your product bundle, think of products that complement each other. For example, if you are running a cosmetic and beauty website, you can offer a product bundle for skincare sets that consists of cleanser, toner and moisturizer.
Use Affiliate Marketing To Boost Black Friday Sales
If you haven’t started an affiliate marketing program for your business, Black Friday is the perfect time to do it. Affiliate marketing is a type of marketing where another person promotes and sells your products on your behalf in exchange for a percentage of the sales. It’s an amazing and effective way to promote your products, and can give you a boost during holiday shopping seasons like Black Friday.
Create Stunning Black Friday Sales Popups
If you want your site visitors to find out about your special Black Friday sales, then you can create stunning popups without any coding and display them on your website. With the help of the pagebuilder Elementor, you can design attractive popups to showcase your Black Friday promotions without having to touch a line of code.
Want to go even further and enhance your Elementor experience? Then you can also checkout Essential Addons For Elementor. This is one of the most popular element libraries for Elementor and comes with 70+ amazing widgets. You can use these widgets or elements from Essential Addons to create beautiful, eye-catching popups in Elementor and attract customers that way.
Display Special Offers With Notification Bars
Besides using popups, you can also catch your customer’s attention and let them know about your Black Friday promotion offers by creating attractive WordPress notification bars with NotificationX and Elementor. These bars will display your Black Friday sales offers like banners on your website. You can place these notification bars at the top or bottom of your page, display them everywhere for extra visibility, and even add attractive Call To Action buttons.
To create more hype and urgency for your Black Friday sales, you can also add a dynamic evergreen countdown timer to your notification bar. Animated countdowns are a great way to let customers know that your offers are for a limited time only, and it will make them want to purchase from your store before time runs out.
Run Viral Black Friday Contests & Giveaways
You can run exciting Black Friday contests on your WordPress website to get even more sales. There are several ways you can plan and host these contests. For instance, you can use tools like WP Optin Wheel to add a spin-the-wheel game on your WordPress website. Or, you can use tools like RafflePress to host a giveaway on your website by asking customers to subscribe with their email (which will help you grow your mailing list), and then share the giveaway on social media for extra points (which will get your more traffic to your site).
Get Recurring Traffic With A Discount Calendar
Black Friday sales can run for several days. So, you can get your site visitors to return on different days and thus get recurring traffic. A clever way to do this is by creating a discount calendar on your WordPress website. You can offer different discounts on different days, and show them on your calendar. This will encourage customers to return on those dates to avail those special offers.
Design A Gift Guide For Black Friday Campaign
During this shopping season, many customers look for special gift ideas for their friends and families. For your Black Friday marketing campaign, you can design a gift guide for your customers and offer special discounts on those gift packages.
BONUS: Prepare For Cyber Monday Sales
While Black Friday is a great time for getting more sales for your business, don’t forget Cyber Monday which takes place soon after. Cyber Monday is also one of the most popular shopping events for all businesses. This year, Cyber Monday is expected to be the biggest online shopping day with $12.7 billion in sales, according to data from Adobe Analytics Holiday Forecast. So while you're preparing your Black Friday marketing campaigns, don’t forget to create a special Cyber Monday landing page and plan your sales campaigns.
That brings us to the end of this post on our Black Friday marketing campaign ideas that can help you break sales records on your WordPress website. Let us know what you think of this post, and share your experience with us in the comments below.