The Smart Solution to Twitter Marketing

Twitter Meta Tags, Twitter Cards Meta, Twitter Marketing, The Smart Solution to Twitter Marketing-Twitter Cards Meta

When you are using Twitter for marketing you should know that, the Twitter Card style is fixed. You cannot play around with its style to complement your content.  The twitter team creates generalized Twitter Cards which are available to everyone from large companies to small bakery e-stores.

So what are the factors you can manipulate to achieve your desired marketing results? Generally you are the one who decides what goes into the Twitter Cards. The title, excerpt, graphic, content attributes are the things you get to pick. You have to also bring down the time required to create Twitter Cards for new posts. In this case you also need effective automation.

Twitter Meta Tags, Twitter Cards Meta, Twitter Marketing, The Smart Solution to Twitter Marketing-Twitter Cards Meta

Twitter Cards Meta

A WordPress Plugin for Twitter

Twitter Cards Meta is a WordPress plugin which not only lets you setup a Default Twitter Card type but also let you use different Card Types for separate Posts. And you will always have a Twitter Card Preview under every WordPress blog. 

As you cannot change or create a new Twitter Card layout, the things that you can do to contribute to a good Twitter Marketing result include the following-

  • 1) Automation in creating Twitter Cards for new posts.
  • 2) Including the proper content attributes.
  • 3) Flexible Image source Options
  • 4) Site-Wide and Per-Post Twitter Card Setup  Option

Whenever you create a new post, Twitter Cards Meta will fetch the information automatically and create your default Card type. Secondly you get to choose your Website's main Twitter Account and also the Twitter account of the author. 
Furthermore you get four image source options. 

  • Feature Image
  • First Image on the post
  • Custom field 
  • Default Image

Bonus- 

You can also attach twitter Meta tags to your homepage. You don”t have to do it manually though. Just tell the plugin by checking a box and writing a description on a specified field, and you are all good to go. 

Features

Homepage Card

Add Twitter MetaTags to the Homepage of your WordPress Website

Content Attributes

Get more Twitter followers by using proper content Attributes.

Graphics


3 Image Source options. Feature Image, First image, Default image

Twitter Card


You can select a Card Type for Site-Wide use or Per-Post Basis.

What are the Cards You Get With this Plugin

Summary Card with Large Image-Available as Addon

Includes-A Title, description, a large image, and Twitter Attributes

App Card-Coming soon

 Suitable for mobile applications with download option included along with Title, description, Icon, Ratings and Price.  

Summary Card-Free

Includes-A Title, description, a thumbnail image, and Twitter Attributes

Image Card-Coming soon

Title, Description, Live video or music, Twitter Attributes


Why Use Twitter Card Meta over Manual Coding

The Smart Solution to Twitter Marketing

Twitter has rich documentation on how to add Twitter Cards. You can simply write a few lines of HTML Meta Tags to create your card. However, this process is time consuming and can get boring over time, unless you prefer doing it. You can use Twitter Cards Meta plugin to automate the Twitter Cards creation. From your WordPress Dashboard configure the Default Card type you want and you are good to go.
You should also take into account when you have a heavy blogging website, dealing with hundreds of blogs monthly, or when you have freshly updated your documentation page and need to create Twitter Cards for each of the pages. You don't want the burden of creating Twitter Cards slow you down.

A Nightmare for Non-Techs

Twitter Meta Tags, Twitter Cards Meta, Twitter Marketing, Twitter Cards, Twitter Meta Tags, Twitter Cards Meta, Twitter Marketing, The Smart Solution to Twitter Marketing-Twitter Cards Meta

Steps for Configuring Twitter Cards Meta

The steps involved in configuring the Twitter Card Meta 

Inserting Images

You can edit all the posts separately. On the other hand you can setup a default card type and enjoy automation. You can select either of the three options for image sourcing- Feature image,First image or Default image. You can do it from the Twitter card settings option from the admin bar. The default Image options is for advanced users. This is a very good option when you are running a campaign with a single slogan and graphic.  

Content Attribute Settings at One Place

If your content is tweeted using a Twitter Account say- @John, chances are people will follow that account thinking they are somehow involved with your website.  You can go to dashboard of Twitter Cards Meta and link your Website's Main twitter account. Moreover you can have the Author's Twitter Account included in the card as well.

Are You Using Yoast Seo for Your Twitter Marketing?

Yoast SEO is a great plugin. But it can get a bit confusing when your main purpose of using the plugin is for Twitter marketing. The initial setup stage is the most frightening. 

First you have to take additional steps to reach the Twitter Meta Card options. Once you have opened your WordPress Dashboard go to SEO and look for social option. If you don't see it there you have to check if the Advanced Setting Pages is enabled. Which is quite a mandatory step for new users. As when you install the plugin for the first time, the Advanced Setting Pages is disabled by default.

For that you have to come back to the SEO and open it. Toggle between options and find the Advanced Setting Pages and enable it. Then come back and you will see a Social options. In that option you will have Twitter. 

Once you have finally made your way through to the Twitter Card configuration option, you will not find enough reasons to be happy. After so many navigation steps you will see only two configuration options. First being a toggle button for Enabling or Disabling the Twitter Meta addition. And the second option is for choosing the card type you want as default

One Time setup

Twitter Meta Tags, Twitter Cards Meta, Twitter Marketing, The Smart Solution to Twitter Marketing-Twitter Cards Meta

Your readers need to do the least-click the share button. On the other hand, you are the one who needs to do the bulk of the task. But it is also annoying if every now and then you have to insert new information for new posts and check if your plugin is working fine. With Twitter Cards Meta you can enjoy a one time setup and rela

You Will Love this Plugin.

Every page ready for Social sharing has a special code written in it- Twitter Meta Tag. It tells the system what kind of Card this page is set to and what are the information that will go into it. Twitter Cards Meta is the easiest way to add these Tags to your content. You don't need to bother about what goes in the background. Twitter Cards Meta will do the messy work for you while you sit back and relax.

Please let us know if you want to know more about this plugin in the comments section. We would love to answer your questions.

What Elements Do You Need to Build a Blog Homepage?

What Elements Do You Need to Build a Blog Homepage?

The best thing about Elementor is, you don't require any knowledge on advanced HTML or CSS to operate the plugin. Anyone can learn to use this plugin over night. And that is why it is so popular among bloggers because it ensures their direct involvement in the designing process. The versatility of Elementor enables it to accomplish complicated tasks such as designing an entire Blog Homepage.

The Designing Process

Traditionally, after bloggers finish writing, they pass the content to the designers. The designers were responsible for adding the styling and other graphics. This way, ensuring the overall consistency  of your website was easy, but maintaining a similar tone throughout the content and also the various graphical elements was difficult.

How Much Can You Accomplish with Elementor?

Every Elementor element comes with three broad customization panels. In the first section you can edit the text. Most of the designing part is done in the Style section. Most common of these options include alignment, text color. You can pick two different colors for a certain element, one for when the mouse is not over it and the other when it is. You can insert images as backgrounds for certain sections. Or even use gradient fill as background. In the Advanced section you will see advanced options like CSS ID, CSS Class names alongside simple customization options such as margin and padding. 

And just to clarify, you will get 29 free elements with the free version of Elementor. Buying the premium version will add another 24 elements to the bundle. And luckily there are dozens of third party elements libraries for elementor. Some of them include more than 30 elements like- Essential Addons. 

A Quick Hack

There are three virtual space blocks on the Elementor canvas. Section, column and the widget. It is a better option to first set up the Section. Then determine how many columns you want to have in your section. And lastly include the element you want. 

And also remember you can only save a element as global widget. Sections and Columns will be saved as normal templates. You can access them from the Library later on.

Lets Look at Some Blog Homepage Examples First!

Takeaway!

Feel free to click the links and visit the Websites yourselves. Also, here is a quick advise- try to identify the common elements in all four of the Websites. Then come back and continue reading. 

Continue From Here

Okay, if you have visited those websites read the paragraph below and try to relate. See for yourself how many common elements you managed to identify. 

You can see screenshots taken of four Blog Homepages. The first one is a Music centered Website-bulletproofmusician.com. And whenever you visit their Blog Homepage, you will be greeted with a Newsletter Subscription. Secondly, you can see a Website which proudly uses the tagline- Social media's leading physician voice. You have the social icons, the Newsletter Subscription form and also posts displayed in a grid layout on the website.Thirdly, you have website which provides Motivation content-addicted2success.com. The website has setup an effective pop-up box. Which will only trigger if you stay on the website for a certain time-frame. Fourthly you can see a photography website-photofocus.com. You can see a search bar, social icons and also the navigation bar. How many did you manage to identify? 

Now lets try to answer the following question. 

Is There an Absolute Formula for Creating an Effective Homepage?

No. There isn't!
Although there are dozens of elements that you normally expect to see in a blog homepage. From the above analysis you could identify a bunch of them. Now you just need to pick up the most effective combination of these elements. In fact this is the only rule.

Are you a Beginner? Then skim through the according content below to get some idea about the elements of a blog homepage. But if you are an advanced user, feel free to skip and continue to the next section.

This Essentials of a Blog Homepage

This is very important for personal bloggers. Professional bloggers can also use this section to display the topics they cover. Team Member element is a great tool to display bio.

This is important for any kind of website. This is the tool that your readers will use to roam around on your Wesbite. It is important to have a Main menu for any website. 

It is not a must but very important if you want to ensure a good customer experience. Readers can easily type in random keywords to search blogs on your website.

This is very important. We all have to acknowledge the power of Social Media. Social Media is a great way to keep in touch with your readers. Establishing a good presence on the basic Social Media's is a good idea.

This is a great Marketing tool. You can simply include a form with name and email field to gather basic information about your readers. This way you can send newsletters to your readers announcing the publishing of a new blog.

Personal Blog

Personal blogs can be as random as human imagination. But if it is for commercial purpose, you need to deploy some strong tools for effective online blogging.

Lets look at an example of Personal blog. Courtesy-Jamesclear.com 

Very few visuals on this Blog Homepage.

How can Elementor help you build a Personal Blog-Site

What elements do you have at your disposal

Subscription Form

Subscription forms are a great marketing tool. You can send emails to your readers informing them about new blog. Unfortunately, Elementor form Styler element comes with the paid version. The best idea is to use Essential Addon- Form Styler Bunlde. Essential Addon free version comes with 4 form Styler Elemets. You have Caldera Forms, Ninja Forms, weForms, Contact Form 7 and Gravity Forms.

See the Demos for Contact form 7!

Social Links

You may want to have two separate uses of social links on your blog homepage. One box including all the Social Media Profile links of your Website. And a second  button for social sharing. No worries! Elementor has you covered. You will get Share buttons and Social Icons Widget with Elementor Pro.

Team Member

Essential Addon includes this element in the free version. Team member is a great element. You can introduce your team members with pictures, their social media profile links and also text. You can also use this element to introduce yourself in case you own a personal blog. 

Along with the Team Member element you have Info Box element which can be used to display your bio. Info box comes with the free version of Essential Addon.

See the Demos!

Navigation

Nav Menu widget lets you treat the menu on your website as just another Elementor element. And like any other Elementor element you get the same customization options.

Read the Documentaion!

Note

 
  1. On a Special Note these elements are equally suitable for usage in a Commercial Blog Website. Although then you may want to use customized designs. Whereas for Personal use, the default templates are really good.
  2. Another important thing to keep in mind is you can keep these elements as plane as you want, on the contrary you can also add appropriate styling.

Commercial Blog

Colorful visuals and content.

How can Elementor help you build a Commercial Blog-Site

What elements do you have at your disposal

Whats the most visible difference between these two.The visuals. One of the websites doesn't include much visual to complement the blog content. On the other hand the other website is visually rich. This accomplishes two things get the readers attention without much effort and make a good appearance.

Posts and Portfolio

With these two elements you can display any number of custom post and projects types in any layout and styling you want. You get Portfolio and Posts elements with the pro version of Elementor.

Post Grid

You get this element free with Essential Addon. First of all you will have  a dozen of customization options divided into two broad headers- Post Settings and Layout Settings. There isn't much you will have to do manually. You can get much of the work done by tweaking some toggle bars and adjusting some numbers. 

See the Demos!

Post Block

You can accomplish similar tasks with this element as you can do with Post Grid. The very common fields you will have to deal with is, excerpt, title, image post date. You get this element free with Essential Addon.

See the Demos!

Post Timeline

Post timeline lets you display your blogs vertically. You get this element free with Essential Addon

See the Demos!

Lightbox and Modal

So, how do you get exactly what you want to show in the grid layout. First of all you will have  a dozen of customization options divided into two broad headers- Post Settings and Layout Settings. There isn't much you will have to do manually. You can get much of the work done by tweaking some toggle bars and adjusting some numbers. You get this element with the Pro version of Essential Addon.

See the Demos!

Instagram Feed

You can display pictures uploaded on a public Instagram account using this element. You get this element free with Essential Addon

See the Demos!

Bonus

Menu Anchor Widget

This widget can be used to automate the scrolling action inside a Webpage. Well in terms of traditional methods this element has not been used that much in Blog Homepage. But why not give it a try and figure out ways to actually use this element.Here is a cool idea, why not include a menu anchor at the top of the blog homepage that once triggered will take the reader to the xection where all the popular blogs are listed.

Read the Documentaion!

Stay Connected With Us.

The Blog Homepage works as a directory of all the blogs on your website. And unfortunately, it is often undervalued, whereas chances are it will be the most viewed page on your website-ever! Keeping that in mind, you are making a big mistake if you are listing only your most recent blog posts in your homepage. Your default blog homepage might be too generic and thus fail to gain the views it deserves. 

We love to hear from you. Let us know what are the other elements you want to include in your Blog Homepage. And we will provide specific guidelines on the options you have to get it done.

Create Amazing Content Timeline in WordPress Using Elementor

Elementor WordPress Essential Addons Content Timeline Drag and Drop Page Builder

Elementor Essential Addon currently has 30 top-end elements in its library. With version 2.4.0, released in the mid-November of 2017, we saw the inclusion of two widgets along with other functionality improvements. You can check the Changelog to see what you are missing out. But for the time being lets focus on the newest addition to the Creative Elements bundle of Elementor Essential Addons- Content Timeline.

See the Demo

What can you do  with Content Timeline?

Content Timeline for Elementor

The basic purpose of this element is to display pages/posts vertically. You can select how you wish to arrange these posts along the timeline. You have a dozen sorting criteria like- Date, Post ID, Post Author and so on. And it goes without saying, that you get the same customization options as any other Elementor element.

Getting Started

You can achieve more with this element than you think

When using this element,the first choice you would have to make is selecting a content source for the element. You can either pick Dynamic or Custom content source. Afterwards, according to the content source you have picked, the element will display customization options. 

Content Timeline Elementor Essential Addon WordPress Blogging

Using Dynamic Content Source 

If you select Dynamic as your content source, you will have more automation in the styling options. In simple words, you can get your design done by tweaking a couple of bars and using some drop down menus. If you are dealing with a handful of posts which are already categorized into separate types, go with this option. By following this method, you are actually building a timeline in true sense. You will see how this element can also be used-indirectly – to portray a difficulty bar for your blog posts. 

Display a Blog Series

The Timeline lets you display your blogs vertically. Naturally the length of your timeline is a great concern. It should not be too long  that it kills the vibe. Thus, you must ensure a moderate length. There are many effective ways of addressing a blog topic. You can write one single blog post including all the related ones. On the contrary you can also build sequential blog posts addressing related topics separately. In case you are trying to implement the later method, the Content Timeline element can come very handy.

Place the more basic blogs at one end of the Content timeline. Then keep adding blogs according to their required level of understanding. This way, as your readers progress through the timeline they will know the farther away they are from the starting point, the more advanced the blogs will get.

Another way can be to order the blogs as they are meant to be approached. Staring with the fundamentals and progressing to the more advanced discussions.

Required Fields

The cards that you see along the timeline has basically three fields. The title, excerpt and a date. The element will fetch the excerpt from your website automatically. However you can manually set the limit to the number of words you want to display in the Excerpt field. 

Getting the element to locate the kind of blogs you want to include in your timeline is very simple. You can sort the blogs according to a certain category. You can then add another layer of sorting by using the Order By option. You can pick to order the blogs by Post ID, Post Author, Comment Count, Title or Date. That's not it. You can further add another layer to the sorting process by either placing the blogs in a descending or ascending order.

Lets look at an example

Blog Series-Building a WordPress Website from Home

Registering a Domain Name For Your Website

Learn What is a Domain Name and How You Can Get One.

Learn More Jan 25, 2018, Thursday

Buying Hosting For Your Website

Learn About the Different Hosting Plans

Learn More Jan 26, 2018, Friday

Setting Up a CMS Platform-WordPress

Step by Step Guide on Installing WordPress

Learn More Jan 27, 2018, Saturday

Picking a Theme For Your Website

Learn About the Free and Paid Themes on WordPress.

Learn More Jan 28, 2018, Sunday

Picking a Theme for Your Website

Learn About the Free and Paid Themes on WordPress.

Learn More Jan 28, 2018, Sunday

Setting Up Plugins on Your Website

Learn about the Many Free and Paid Plugins available for WordPress.

Learn More Jan 28, 2018, Sunday

A Quick Hack

Do you already have multiple blogs on your website which you want to display now using this Timeline element? Maybe you want to curtail the blogs and assign them a new category for easy sorting. Trust me this is not at all necessary. Assigning new category names to old blogs can be too time consuming. 
So here goes a quick hack for you, you can always use the Custom Content Source option to create random cards for the timeline,and then insert links to the original blogs. Scroll up and see the timeline above. Suppose you deice to insert this timeline on your website. The first card has the title “Registering a Domain Name for Your Website”. But it's not mandatory to have such a blog on your website. Maybe you have an old blog named- “The basic of Registering Domain Name” on your website. As the topics are closely similar, you can insert the link of your old blog “The basic of Registering Domain Name” in the first card “Registering a Domain Name for Your Website”. In one sense you are getting chances to use your best two title ideas for one blog.

Using Custom Content Source

With the Custom Content Source selected, you can interact with the separate cards on your timeline as separate entities. Previously with the Dynamic Content source, you had to select between Page or Post. Furthermore you could sort these selected cards according to their Post ID, Post Author, Date or Comment Count. However with Custom content Source you do not have to rely on a common shared characteristics of the cards. In fact You can be as random as you want. You don't even have to include real blogs in the timeline.  

Lets look at an example

WordPress Summit 2018- Day 1

Airport Assistance,Opening Ceremony,Open Discussion and Many More!

Learn More Jan 25, 2018, Thursday

WordPress Summit 2018- Day 2

Open Registration, Meeting Session, Coffee Break,Meeting Session 2, Lunch Break and Many More.

Learn More Jan 26, 2018, Friday

WordPress Summit 2018- Day 3

Opening, Open Discussion, New Trends Analysis

Learn More Jan 27, 2018, Saturday

WordPress Summit 2018- Day 4

Opening Discussion, Wrap up, Closing Remarks, Cultural Event and Many More

Learn More Jan 28, 2018, Sunday

In the above example, the timeline blocks has been used to display the sequence of a hypothetical WordPress Summit. As the readers scroll down they can see the Timeline light-up in green. This subliminally tells the readers that they are progressing through the line and at one point it would come to an end. This gives you an idea of how the Content Timeline can be used to graphically display the proceedings of an event. That's just one example. 

Lets focus on the hypothetical WordPress summit again. You can see that there is a button below every timeline block. You can actually assign links to these buttons to help readers who would seek additional information about the hypothetical WordPress event. These links would take the reader to other pages on your website containing the sought information. For example you can upload your Event Promo video on Youtube and then assign the link to the first card button.

What other Creative Elements can be used to complement the Content Timeline?

Lets look at the hypothetical WordPress Event once again. What else can be done to complement the Content Timeline? The Countdown element is a perfect match. Every event has certain deadlines. The most common one that everyone is familiar with is the Registration Deadline. Have you ever forgotten to register for an event that you were so excited to attend? We all have!  But then again as an organizer what can you do to prevent this from happening? Simple, send your candidates reminders. You may feel limited as there are not many creative ways to remind participants without  coming out as too desperate. But lets look at the gif below.  

Elementor Essential Addons Countdown Content timeline

You can see that the Countdown element perfectly complements the Content Timeline element.

Styling Options

Like any other Elementor Element, you will have 3 broad bundles of customization options-Content,Style and Advanced. You have the option of tweaking a few bars to get the result. On the other hand there is also options for Custom CSS for Advanced users.

Wrapping up

The Content Timeline comes with simple customization options that anyone can master overnight. This new addition to the Creative Elements Bundle lets you build the perfect timeline for your content. Let us know in the comment section what are the other creative ways Content Timeline can be used for. 

A Rookies Guide to Building a Professional WordPress Site From Home

You can definitely build a completely functional website with less than $100. And I will not be wrong saying you can do the same thing under $50. Yes! It is possible. But in the long run, you may encounter limitations due to insufficient supporting elements, like plugins and themes.
Continue reading “A Rookies Guide to Building a Professional WordPress Site From Home”